• by Amy Corr  @MediaPostOTL, June 8, 2016

Seed Matters, an initiative from the Clif Bar Family Foundation, launched "Mr. Seed," an animated short that doesn't beat around the bush. It tells viewers that "our food system is f*cked, but we can fix it." In the almost 5-minute video, we meet a dirty-mouthed organic seed, voiced by Pete Holmes, who takes on the messaging from large agrichemical companies that they are the only options when it comes to feeding the world. Mr. Seed, on the other hand, emphasizes the benefits of organic seed compared with chemically dependent alternatives. When it comes to breeding, organic seeds do it in the environment, possibly after reading the Karma Seedra (by far my favorite part of the video). Visit SeedMatters.org for more information. The Butler Bros created the video, directed by Buck. Music and sound design was handled by Antfood.