In the media category, a Harris Poll 2016 EquiTrend Study shows TV networks at a 68.4 score, with “factual entertainment” news television right behind with a 65.5 number; Internet radio, 64.9; general entertainment TV and pay cable TV networks tied 61.5. Next comes video-streaming subscription category at 61.1.
In calculating brand equity rating for each brand, the poll looks at three factors -- familiarity, quality and purchase consideration. Harris says its survey was conducted in 2016 among more than 97,000 U.S. consumers assessing over 3,800 brands (including 200+ media brands), across nearly 500 categories.
Looking at brand value of TV networks versus video-streaming subscription business, TV networks still command a higher value -- 67.8 to 64.1. Slightly older Gen-Xers, also give traditional TV networks higher scores -- 69.3 to 59.8.
But younger media consumers, so-called “Gen Z,” now give higher brand value to video-streaming services -- 61.6 to TV networks 60.3.
Netflix has been the rapidly riising media brand -- up 18% since 2013, and now ranked 34th among all brands analyzed.
ABC and CBS Television Networks lead among the TV brand category; Pandora is tops for Internet radio.