
You never know who or what type of vehicle you'll get when you
order an
Uber ride. With the relaunch of Hershey's
TAKE5 candy bar, the brand decided to partner with the car service provider and give residents of three cities an
interesting vehicle to ride in. Residents of Nashville, Denver and Seattle were given the option online to select TAKE5 Uber Remix and a promo code to enter.
Riders couldn't choose their vehicle,
but they knew it would be a memorable experience.
More than 2,000 requests were submitted and 388 TAKE5 UberRemix Rides were given. Those lucky to score a ride were picked up in vehicles like a Rat Rod, Motorcycle with sidecar, Low rider, Corvette Z06 Stingray, Lamborghini Gallardo, McLaren
MP4-12C, Batman Style Monster truck, Dump Truck, Motorcylce with Sidecar and Presidential Limo with TAKE5 flags. Barkley created the campaign.
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