Maybe it's because I recently watched "Stranger Things" in one
day, but I think the latest
Under Armour ad, starring Carolina Panthers QB Cam Newton, has a similar vibe to the popular Netflix series. The global campaign "It Comes From Below,"
features a voiceover by Cam's mother, Jackie Newton, and highlights fancy footwork as an important key in overcoming obstacles on the field and off.
"Prince with 1,000 Enemies" follows Newton as
he overcomes obstacles in a dark forest with his skilled footwork. With the sound of wolves on his tail, Newton runs hard and fast, dodging and ducking trees -- even running through one -- while the
camera pays special attention to his feet.
Successfully out of the forest, Newton starts walking up a road.
The ad pays homage to the Richard Adams book "Watership Down," which tells
the story of a brave rabbit who must use all the skills to lead his herd. "It comes from below," closes the ad, created by
Droga5.
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