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Marketers Are Struggling To Keep Up With The Pace Of Digital Transformation

  • Campaign, Tuesday, October 18, 2016 6:23 AM
Over half (55%) of the 450 UK marketers surveyed for an Adobe study said they feel unable to keep up with the pace of digital transformation this year, compared to 48% last year. The study also pointed to pressure from inside and outside the business. Nearly two-thirds (65%) of marketers feel marketing is now more responsible for revenue contribution compared to 2015.

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