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Starcom Wins Fiat

  • Campaign, Friday, December 23, 2016 6:56 AM

Fiat Chrysler, the Italian car manufacturer, has appointed Starcom to handle its estimated €600m media planning and buying business across EMEA and Asia-Pacific after a competitive pitch. Starcom, a subsidiary of Publicis Media, has snatched the business in around 30 markets from WPP’s Maxus, the incumbent. Fiat called the review in July.

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