"Crafted" begins somewhere on a beach with McConaughey staring at his car while the water shimmers underneath. He then sits in the driver's seat, admiring the steering wheel and wondering how many car owners sit in the back seat of their vehicles. McConaughey does, and he crosses his legs to show the massive legroom for those riding in the back. Driver's seat McConaughey laughs, then takes off. End scene.
Hudson Rouge created the campaign, directed by Wally Pfister.