Melissa McCarthy To Star In Kia's Super Bowl Ad

Melissa McCarthy will star in Kia's 60-second Super Bowl ad, running in the third quarter. The ad promotes the 2017 Kia Niro. In one of two teaser spots, McCarthy is running away from something in a desert -- I'm hoping it's an animal of sorts. In the next teaser, McCarthy calls roadside assistance to see if they can help a driver who isn't on land or any road --  she's floating on an iceberg. David&Goliath created the campaign.
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