Melissa McCarthy will star in Kia
Super Bowl ad, running in the third quarter
. The ad promotes the 2017 Kia Niro. In one of two teaser spots, McCarthy is running awa
something in a desert -- I'm hoping it's an animal of sorts. In the next teaser, McCarthy calls roadside assistance to see if they can help a driver who isn't on land or any road -- she's
floating on an iceberg
created the campaign.