
There are no lazy Sundays for drivers of the new
Audi A4,
designed for weekend warriors who are not afraid to get dirty in a luxury vehicle. In a
90-second online video, Sunday drives take place on
the backroads, where pavement doesn't exist and roads are dirt and made in real time.
A street of houses looks typical, except for the dirt roads and bushels of hay near the curb. A couple begin
their weekend errands by kicking dirt in the air and taking a corner at high speed. Then it's time for coffee, a car wash and repeating the same activity.
When faced with a sign that welcomes
the off-road drivers to "Allroad USA," the couple quickly turn around and stay off-road. "A little dirt never hurt," closes the ad, created by Muh-tay-zik Hof-fer.
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