• by Amy Corr , March 15, 2017

FCB Canada created a brilliant campaign for the Canadian Down Syndrome Society. When parents learn their unborn child has Down Syndrome, they undoubtedly have scores of questions.

A series of short videos feature people with Down Syndrome answering questions most-asked by expectant parents. In addition, whenever someone in Canada Googles a question about Down Syndrome, the videos will appear in the search results.

Viewers learn when babies with Down Syndrome learn to talk, read, ride a bike, play sports, their life expectancy, what parent the condition come from and the definition of Down Syndrome.

In addition, viewers find out if people with Down Syndrome can work, have children and the odds of a child developing Down Syndrome.