This ad for
Interval House Women's Shelter interviews men about the "one" that got away. Initially, viewers are inclined to view the documentary-style video
as sweet and romantic, with a few good men showing their sensitive sides. It's anything but.
The men wax nostalgic when describing their women -- how they miss their friendship, smile and
simply want love in their lives. Then memories turn bitter fast, with each man focusing on their dramatic communication issues and controlling patterns.
The ad closes with one man telling the
interviewer that his woman will never be with anyone else. And you can tell he means it. "The only thing worse than feeling sorry for them is having to go back to them," is the message about these
men. UNION created the campaign.
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