Adobe has simplified the development and execution process of email marketing campaigns sent from its marketing cloud.
Adobe announced several expansions to the Adobe Marketing Cloud on Tuesday, including the general availability of its product integration between Adobe Dreamweaver and Adobe Campaign.
The integration will benefit email marketers and designers alike by streamlining the email development process, combining the email design capabilities of Dreamweaver with the cross-channel marketing capabilities of Adobe Campaign. Dreamweaver is an Adobe-owned Web design and development application that many email designers use as an HTML editor to code their designs.
Previously, email marketers had to shift back and forth between Dreamweaver and Campaign to design and send emails. Emails created in Dreamweaver are now automatically synced with Campaign so marketers can save time and send messages faster.
Adobe first announced plans to integrate Adobe Dreamweaver and Adobe Campaign in November at the company’s Adobe MAX creativity and design conference in San Diego, California.
Adobe is striving to make content creation easier for marketers with a series of integrations between the Adobe Marketing Cloud and Creative Cloud. The Adobe Marketing Cloud is a part of the Adobe Experience Cloud and includes a variety of applications to help marketers personalize customer experiences, including Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Social and Adobe Primetime.
In addition to the Dreamweaver and Campaign integration, Adobe also unveiled digital asset updates to its Adobe Experience Manager (AEM) that helps ensure marketers are leveraging the most up-to-date collateral. AEM’s Fluid Experiences, now generally available, automatically adjusts content to render on any device, including a Web site, mobile app, or Internet of Things (IoT) connected device.
Adobe also revealed plans to beta test a product integration between Fluid Experience and Adobe Target in June, dubbed Fluid Targeting, that helps marketers test and personalize content at scale with the help of Adobe Sensei, the company’s artificial intelligence (AI) and machine-learning framework.