Virtual reality (VR) and video ad platform OmniVirt and 360 advertising startup Jaunt are partnering to help brands advertising on VR content find stronger return on investment.
Jaunt has been developing hardware for VR video, with over $100 million raised from the likes of Disney, Beatles legend Paul McCartney and China Media Capital.
Together with OmniVirt’s experience serving immersive VR ads for companies including Toyota, Samsung, and Universal Pictures, Jaunt hopes to “extend the reach of its client’s campaigns” by accessing OmniVirt’s premium inventory.
"Marketers are excited by VR, but to make it work, they need great content and distribution of that content,” Brad Phaisan, CEO and founder of OmniVirt, told Real-Time Daily via email. “This partnership will enable that."
"Our aim is to be the preferred programmatic 360°VR partner for brands and publishers" and help build a VR advertising ecosystem, continued Phaisan.