Omnicom's DAS Group of Companies is exporting its purpose-driven practice, known as One Hundred, to Europe.
Seven of the holding company’s agencies--Changing Our World, Critical Mass, Interbrand, Porter Novelli, Portland, RAPP and Rabin Martin-- will form a coalition to work with businesses and organizations to develop more advocacy-lead messages focused on issues such as human equality and environmental protection.
This European unit will be led by managing partner John O'Brien, Emma Sergeant, president, DAS Europe and Brian Crimmins, CEO, Changing Our World.
"We surround each client with an integrated team — across various disciplines — with a depth of knowledge and experience in the cause area(s) most relevant," says Crimmins.
After launching in the U.S. in 2016, One Hundred has worked with clients such as Lions Clubs International Foundation, The Salvation Army, Internews, CMMB and Association of Zoos and Aquariums.