Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The 'Other Direction'
- by Joe Mandese @mp_joemandese, April 26, 2018
An analysis of Americans’ time spent with the major digital platforms supports continued advertising investments in Google’s properties (including YouTube, Waze, etc.), but may question the longer-term wisdom of the rapid expansion in Facebook’s demand pool.
The analysis of Nielsen data on digital content consumption shows that overall usage for …
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