• by Steve McClellan  @mp_mcclellan, May 14, 2018

De’Longhi Group NA, which markets brands De’Longhi, Kenwood and Braun, has expanded its relationship with Generator Media + Analytics, awarding the agency digital media responsibilities for Braun’s household appliances product range.

Generator currently serves as digital AOR for De’Longhi small appliances. The additional assignment tasks the agency with the strategic development, activation, and analysis of digital campaigns to increase demand for Braun across North America.

The assignment is the third recent new business win for Generator M+A, which earlier this month won the Mutti USA media assignment. In January it was awarded the Perdue Foods U.S. media account.