Commentary

Podcast: Rapp Global CEO Marco Scognamiglio On The Smarter Use Of Data By Brands

This podcast conversation with Marco Scognamiglio at Rapp focuses on how brands can most effecivley use data. Scognamiglio is Global CEO of Rapp, has been client services director of Tequila, head of client services at BBDO’s Proximity and CEO of RAPP U.K. Marco’s focus at Rapp is on helping brands understand the future, through the smarter use of data. Click below to hear the podcast.

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About the Author

Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.