Dragon Army has been named web and mobile AOR for The Honey Baked Ham Company. Dragon Army will support all digital efforts for the retail store’s online and mobile presence including strategy, e-commerce, UX/UI, web and mobile development.
“Our current focus is developing a refined mobile experience that exceeds shoppers evolving expectations,” stated Jo Ann Herold, CMO at Honey Baked Ham. “Dragon Army is one of the few agencies we've found that deeply understand consumer behavior and is equipped to build experiences that customers love to use.”
Initial projects will focus on ensuring Honey Baked Ham’s online presence is ready for the 2018 holiday season. Dragon Army is responsible for developing and implementing a digital road map that will inform best practices for e-commerce, as well as drive innovation for the franchise into the New Year.