AT&T Makes AppNexus Acquisition Official

With its deal to buy Time Warner complete, AT&T is making moves on some new, smaller acquisitions.

The first of those acquisitions is the purchase of AppNexus, an advertising technology company that operates a global advertising marketplace and provides enterprise products and services for marketers.

News of AT&T’s interest in AppNexus surfaced last week in multiple news outlets, which pegged the price of the deal at around $1.6 billion. Now the deal is official.

Once the acquisition closes (expected in the third quarter), AppNexus will become part of AT&T’s advertising & analytics team, led by CEO Brian Lesser. The company plans to integrate AppNexus’ technology into the company’s first-party data, and with its content and distribution platforms, such as Turner and DirecTV.



Speaking at a forum presented by Wells Fargo last week, Lesser and AT&T CEO Randall Stephenson laid out their goals for AT&T’s advertising ambitions, a plan AppNexus would fit into cleanly.

Stephenson said the company was looking to build a real-time exchange for premium video advertising coordinated across mobile devices and TV screens, ultimately hoping to deliver a value proposition for premium video advertising similar to that of digital advertising.

2 comments about "AT&T Makes AppNexus Acquisition Official".
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  1. Henry Blaufox from Dragon360, June 25, 2018 at 10:45 a.m.

    Will AppNexus founder and CEO Brian O'Kelley stay with the firm in a chain of command?

  2. Paula Lynn from Who Else Unlimited, June 25, 2018 at 10:50 a.m.

    The road to state TV gets wider.

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