Bernstein Analyst Estimates Apple To Generate $2B In Search Ad Revenue By 2020

Apple’s search ad business could be worth $2 billion in revenue by 2020, estimates Bernstein analyst Toni Sacconaghi.  

In fact, Sacconaghi categorizes the $2 billion forecast as “conservative.” The analysis in the research note, published Monday, means that Apple would meet or exceed its goal of doubling revenue from its services, reaching $49 billion, by the end of 2020.

In a CNBC interview last February, Sacconaghi told investors to pay close attention to iPhones sold in the December quarter. The expectation is for Apple to sell between 77 million and 79 million phones at about $750 per phone.

Than in May, the analyst recommended Apple stock long term, keeping a close eye on the growth of its services business. The iPhone during the second quarter brought in 62% of revenue, which drives services, Sacconaghi said in an interview on CNBC.

This year, as a service, Apple’s search ads are expected to bring in $500 million, per Sacconaghi.

The numbers are pure speculation, and estimates are based on a move to services. Apple launched Search Ads in the U.S. in September 2016, and extended the service to Canada, Mexico and Switzerland in 2017. It also introduced a basic version of the ad eliminating keywords and bidding. Yet the company has yet to release any numbers specific to ad revenue.

2 comments about "Bernstein Analyst Estimates Apple To Generate $2B In Search Ad Revenue By 2020".
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  1. Ed Papazian from Media Dynamics Inc, October 23, 2018 at 10:56 a.m.

    Common on, Sacconaghi, it might be $3 billion by 2020 ---or maybe $4 billion? Let's thing big on these estimates.

  2. John Grono from GAP Research, October 23, 2018 at 6:45 p.m.

    $5 billion!

    Any advances on $5 billion?   Do I hear $6 billion?

    But surely these data are forecasts and not estimates.   Estimates are of something current or existent (but can only be roughly measured), whereas forecasts relate to something in the future.

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