• by Chuck Martin , October 29, 2018

Foot Locker added augmented reality to its mobile app to create a scavenger hunt to give fans early access to limited-release product drops.

The first of the hunts gave consumers in Los Angeles a chance to be one of the first to buy a pair of the new LeBron 16 King “Court Purple” from Nike. Access to the product was unlocked for customers who successfully completed the AR scavenger hunt.

“Foot Locker has always looked for new ways to elevate the shopping experience for our customers,” stated Frank Bracken, vice president and general manager of Foot Locker, U.S. “It was a natural evolution to embrace AR, taking our scavenger hunts to the next level."

The AR campaign, called “The Hunt,” is available only on iOS devices, not Android. The specialty athletic retailer tapped New York-based design and innovation agency Firstborn to create the AR program.