Hearst, Ritz-Carlton Team For Video Campaign

Hearst Magazines and The Ritz-Carlton have partnered on a global video campaign. Five filmmakers were chosen to produce short films about a stay at the luxury hotels, which will be distributed across Hearst and The Ritz-Carlton’s digital channels and in-room at Ritz-Carlton properties.

In June, the two companies asked filmmakers around the world to submit ideas for the global campaign, called “The Stay.” They were asked to imagine “what happens next” after two actors enter a bustling Ritz-Carlton hotel lobby, check in and are shown up to their suite.

(“The Stay” is part of a larger ad campaign between Hearst Magazines and The Ritz-Carlton, with display advertising and flat content running in tandem globally across the publisher’s sites.)

Emerging writers and directors submitted more than 450 screenplays.

A panel of five judges — Harper’s Bazaar UK digital editor Sarah Karmali, Esquire.com culture editor Tyler Coates, Academy Award-nominated director and writer Mike Figgis, YouTube’s head of content for the EMEA region Luke Hyams and Lisa Holladay of The Ritz-Carlton — chose five winning filmmakers.



Each filmmaker received funding from The Ritz-Carlton, fully supporting the development and production of each short film. The films are produced by Hearst, in partnership with The Ritz-Carlton.

“At Hearst we are, first and foremost, communicators; storytelling is in our DNA,” said Adam Day Lewin, creative director, Hearst Magazines Digital Media Global. “Beautifully-shot content is also something we excel at, so the idea of bringing the two together is a perfect fit for our audience.”

The directors each traveled to five Ritz-Carlton properties in the United Arab Emirates, Hong Kong, Lake Tahoe, Geneva and Grand Cayman to shoot their films. Each film runs about 10 minutes long.

The trailer for the campaign was released today.

The first film will premiere on Monday, November 12. Called “The Note,” the film was shot at The Ritz-Carlton Hotel de la Paix in Geneva by Malcolm Roy Greenhill. It will be available on the Facebook, YouTube and Instagram pages of Harper’s Bazaar and Esquire, as well as their websites.

The next film, shot in Grand Cayman by Romain Choay, is out November 26.

The other winners — whose films will continue to roll out — include Alice Felgate, Liz Sargent and Emma Miranda Moore.

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