Publicis Media Takes Net New Business Crown For 2018

Publicis Media, thanks to big gains by its platform GSK and Spark Foundry units, was the most successful agency holding company media services unit in 2018, according to an annual analysis conducted by RECMA.

The net gains by those units more than offset losses by Publicis' Starcom, Zenith, and …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications