Amazon is changing the name of its free streaming
service from IMDb Freedive to IMDb TV and tripling its content offerings.
In addition, the retail and tech giant will launch IMDb TV in Europe later this year.
The movie-and-TV
streaming service says it will offer thousands of new titles in the coming months as a result of new deals with studios, including Warner Bros., Sony Pictures Entertainment and MGM Studios.
Movies newly available as of July 1 will include box-office hits such as "Captain Fantastic" and Academy Award winners "Sense and Sensibility" and "La La Land." This will be "La La Land"'s first
appearance on an ad-supported streaming service.
The service already offers movies and TV shows across diverse genres, including comedy, romance, thrillers, science fiction, horror, family
fare and documentaries. Featured TV series include “Fringe,” “Kitchen Nightmares,” “The Bachelor” and “Duck Dynasty.”
In addition to being
available in the U.S. on the IMDb website and as a free channel within the Prime Video app, IMDb TV is on the Fire TV streaming platform.
Use of free apps has grown by more than 300% over the
past year, according to Fire TV vice president Marc Whitten. IMDb is one of the top ad-supported apps on Fire TV, which now has more than 34 million users worldwide, he reports.