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New Consent Guidelines From IAB Europe, But Will The ICO Be Happy?

  • Campaign, Wednesday, August 21, 2019 9:28 AM
Campaign is reporting on the newly-launched second version of IAB Europe's Transparency and Consent Framework (TCF) which the site claims is unlikely to satisfy the ICO which "called out" the programmatic and RTB section of the industry two months ago for potentially being in breach of GDPR.

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