Isobar Playbook: 2020 Will Be Year 'XR' Explodes

For an industry premised on the “new and improved,” Madison Avenue loves bright shiny things. And while few currently shine brighter than “extended reality” technologies (virtual reality, augmented reality, etc.), the promise remains elusive, according to a new report published this week by Dentsu Aegis Network’s Isobar.

“We believe ...

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