• by Steve McClellan  @mp_mcclellan, November 5, 2019

Spice and seasonings marketer McCormick has appointed Publicis Groupe agencies to handle creative and media duties in Europe, Middle East and Africa region after formal reviews.

Leo Burnett will oversee creative in the region and Publicis Media will be responsible for media planning and buying and ecommerce.

The account will be serviced by a custom unit called Publicis Kitchen.

The scope of the partnership includes McCormick’s EMEA markets including France, UK, Poland, Italy and Switzerland and the first campaigns are expected to roll out in early 2020.

Ana Sanchez, Vice President of Marketing EMEA at McCormick stated: “Publicis Groupe has built a holistic and bespoke solution that will help us transform and integrate our creative, media, technology and commerce strategies, while placing the consumer at the centre of everything we create.  We are very impressed with the team and their solutions and I have confidence that we will elevate consumer intimacy and accelerate growth together.” 

Flock Associates was retained by McCormick to help manage the review process.