Mixed Signals For Black Friday, Cyber Monday: Consumers Opt For Digital Vs. Broadcast
- by Joe Mandese @mp_joemandese, November 12, 2019
Consumers surveyed by Colling Media's research team during the second week of November indicated mixed signals for the big holiday shopping deals days of Black Friday and Cyber Monday.
A net difference of 11% plan to spend less on Black Friday, while a net difference of 1% plan to spend …
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