Gmail has extended its AMP capability to Android and iOS, Google announced in a post on Thursday.
The move extends “the richness and interactivity of AMP to your mobile device, allowing you to take action directly within a message,” the post informs consumers.
AMP (accelerated mobile pages) is an open-source framework designed to make mobile pages load more quickly.
Extended to email earlier this year, it produces “more engaging, interactive, and actionable email experiences,” Google said when first announcing that it was working on the project in 2018.
Dynamic email allows users to “respond to a comment, RSVP to an event, manage subscription preferences, and more,” Google says in its Thursday post.
It adds that “the content of Dynamic email can be kept up to date, which means you can open an email and view the most up-to-date order status of an e-commerce order or the latest job postings.”
Google lists these availability details:
- Rapid Release domains: Extended rollout (potentially longer than 15 days for feature visibility) starting on November 21, 2019
- Scheduled Release domains: Extended rollout (potentially longer than 15 days for feature visibility) starting on November 21, 2019
In a separate development, Microsoft reportedly is adding Gmail, Google Drive and Calendar drive to Outlook.