Digital, Display, Programmatic Ad Spending: 2012-2021
- by Joe Mandese @mp_joemandese, November 25, 2019
This Research Intelligencer chart visualizes the rapid growth programmatic has had as a share of the digital display, as well as the total digital advertising marketplace, based on data released today by Publicis Media's Zenith unit.
The data, which are Zenith's worldwide estimates for 2012 through 2021, is derived from …
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