• by Ray Schultz , February 3, 2020

TechTarget Inc., a B2B technology provider specializing in intent data and related services, has launched a tool to help enterprise sales teams know when to reach out to customers.   

The new service, IT Deal Alert Priority Engine Email Alerts, delivers the best opportunities for their territory into sales reps' inboxes, says Andrew Briney, SVP of products at TechTarget. 

The alerts are delivered weekly and customized by recipient. They can be aligned dynamically by sales reps' territory or a list of ABM accounts, the company says.

In addition, TechTarget claims the new tool helps B2B brands to:

• prioritize outreach based on recent and relevant activity of target accounts
• discover new opportunities at accounts that have recently become active
• determine whether at-risk customers are engaging with competitors 

One user is NWN Corp. “The information we get through TechTarget's Email Alerts will enable our sales teams to focus on specific opportunities and customers who are currently in-market for NWN's solution-as-a-service portfolio,” states said Andrew Gilman, head of marketing, NWN Corp.

Briney adds that “sales reps are busier than ever and can easily miss opportunities, especially if they don’t have the right data in front of them.”