ATTN: Partners With Lena Waithe, Dove On 'Girls Room' Series

Media company ATTN:, in partnership with Dove Self-Esteem Project and Lena Waithe, is working to boost young people’s relationship with their bodies through a new scripted series called “Girls Room.”

The five-episode series is set to air on IGTV and follows a group of five girls — from the school bathroom back to their individual bathrooms at home —w ho are struggling with body image while growing up in a world dominated by social media.

Tiffany Johnson directs the series.

“Growing up can be such a discordant experience — you can spend one moment feeling like you can conquer the world and the next full of self-doubt throughout this journey to define who you are every day,” Waithe stated.

“Girls are facing very real issues that influence how they see themselves in the world. But what I hope comes through in 'Girls Room' is that we have the power to lift each up and encourage one another to feel freedom in being ourselves.”

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The content is based on research conducted by the Dove Self-Esteem Project in partnership with the Centre of Appearance Research at the University of the West of England. It is produced by Dove, Unilever Entertainment and ATTN: in partnership with Lena Waithe’s production company Hillman Grad.

Creative agency BBH co-created the idea for the series and is executive producer.

The series was shot with a mobile-first format to make it accessible to as many young women as possible. It builds on the Dove Self-Esteem Project’s dedication to helping women and girls realize a positive self-image.

The project's goal is to help 250 million young people build self-esteem by 2030.
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