Local Advertisers Boost OTT Media Spending By 127%

Local advertisers increased their over-the-top (OTT) media spending by 127% last year as they sought to reach audiences who have connected their TVs directly to the internet, according to a study by ZypMedia, a programmatic over-the-top platform for local advertisers.

Advertisers in the automotive, health and fitness, and home and ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications