Heat Appointed Creative AOR For CSAA Insurance

CSAA Insurance Group is appointing Heat, Deloitte Digital’s creative advertising agency, as the insurer’s agency of record following a competitive review. Their first work, “Goodbye Insurance, Hello InsurAAAnce,” currently runs across digital display, digital video, streaming audio, radio and TV in 17 U.S. markets. Mediasmith handled the media planning and buying for the campaign.



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