Well, Listrak has been thinking about it, and has published a white (or rather green and red) paper titled, Holiday Marketing Guide.
Here are some tips from Listrak staffers for brands gearing up their holiday email programs.
Karen DiClemente, senior strategy director
With possible store closures or limited in-person shopping, be prepared to send geo-targeted emails to encourage traditional in-store shoppers to shop online.
Crisis planning is a must this year, so make sure you have an apology email template ready to go and a plan in place if your website crashes from unprecedented traffic and demand.
Megan McNamara, enterprise account manager
Kyle Newton, account manager
With increased site traffic, focus on email data capture:
Katherine Brown, enterprise account director
Create an “Early Access” Black Friday campaign for SMS subscribers only. Create a new Keyword and advertise via Social and Email channels.
Kris Fulton, director client services
Help your customers transact quickly from whatever device they receive your messages. Be sure to test the customer experience from your email or SMS to purchase conversion to ensure a seamless experience.
Ryan Ogurcak, account director
Create a “12 Days” campaign, sharing a new “product focus” each day for 12 straight days. To maximize success, be sure to show the previous products in each new email creative for ongoing product awareness.
Joe Schmidt, account director
In late summer, start recurring email campaigns and push re-engagement ads on social channels.
One More Thing
The guide also includes the personal holiday traditions of individual Listrak staff members. Let’s hope they can still have a festive time despite the restrictions we all face.