Even with virtually all its U.S. movie theaters resuming operations, AMC Entertainment -- the largest U.S. movie chain -- says it could run out of cash by the end of this year or by early 2021.
Roughly 83% of AMC's domestic theaters were re-opened starting in late August -- with 494 U.S. theaters open out of its total of 598. However, those venues opened only at a limited capacity of about 20% to 40%.advertisement
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Major releases include: Universal’s “The Croods: A New Age,” Walt Disney’s “Free Guy,” Paramount Pictures’ “Coming 2 America” and Warner Bros.′ “Wonder Woman 1984.”
Eric Wold, entertainment analyst for B. Riley Securities, says the lack of new films has led to an 85% decline in same-theater attendance versus the same period a year ago.For the last two months (August 12 through October 12), national TV advertising spending for
theatrical movies has totaled $73.5 million, according to iSpot.tv -- down from $297.9 million from the same period a year ago.
I have an AMC Stubs membership which I reactivated 7 weeks ago. It was good to go back to the movies, although I have kept to very lightly attended matinees, and a couple of times had to remind someone to put their mask back on. Thanks to AMC for opening up carefully. The theaters are cleaner than I've ever seen and it feels safe to go. But the movie choices are horrible. After Tenet and The New Mutants, every film has been a C+ experience at best. I want to support the theaters but the product is sorely lacking.
I saw Tenet a couple of weeks ago when the movie theaters reopened on Oct 9. I'll be going again on Friday.