European Utility E.ON Taps Publicis' 'Power Of One' Media Solution, Starcom Will Lead

E.ON, the Essen, Germany-based utility marketer championing renewable energy, has tapped Publicis Groupe's "Power of One" as its media agency across eight major European markets.

The Power of One team, which will be led by Starcom, will handle all media services for E.ON across Germany, the U.K., Italy, Sweden, Romania, Czech Republic, Hungary and the Netherlands.

The assignment includes performance marketing in Germany and Sweden.

The account will be headquartered in Germany.

The expanded assigning, which is effective January 2021, builds on an existing relationship. 

Starcom is E.ON's incumbent media agency in Italy and Romania, and Digitas became its "digital experience" agency-of-record in the U.K. at the end of 2019.

"Digitas will continue to be a part of the bespoke client solution going forward, in addition to the Groupe’s performance marketing agency Performics," Publicis said in a statement.



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