Citing 'Unparalleled Changes' During 2020, IPG Mediabrands Launches Reprise Commerce Unit

IPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommerce specialist unit.

The aptly named Reprise Commerce, combines Reprise's traditional ecommerce media planning and buying expertise with a focus on retail marketing, including the entire supply chain, operations, strategies, design and the activation of "customer experience" driving it.

IPG Mediabrands executives acknowledged the launch follows a "year of unparalleled changes to consumer behavior," stating:

"The industry has witnessed a decade of growth in just a couple of months, despite retail sales declining 10.5% in the U.S. this year. As shoppers continue to purchase online and expand the types of purchases typically found in their digital shopping carts, it will be essential for brands to be present in the customer flow."



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