• by Tanya Gazdik , January 12, 2021

General Motors is launching a brand that aims to integrate a holistic approach to safety.

The automaker introduced Periscope at CES. It consists of three key focus areas -- vehicle technology, research and advocacy -- as a way to think about helping the safety not only of drivers and passengers, but those outside the vehicle as well.

 “Periscope is how GM engineers view safety through a human lens," says Maryann Combs, GM vice president, global vehicle safety.

GM agency Commonwealth//McCann created a 60-second video to explain the brand’s purpose. It features the new GM logo and “Everybody In” corporate slogan introduced last Friday. 

The video illustrates several of the technologies already available under the brand including Buckle to Drive, which locks a vehicle in parking gear until the driver has fastened his or her safety belt, as well as Teen Driver Mode, which monitors vehicle speed and helps to encourage safe driving habits.

Additionally, OnStar Guardian, a new mobile app, enables customers to bring key OnStar safety services anywhere they are – in any vehicle, at home or even while out walking.

Another component of GM’s commitment to safety is working with advocacy groups like Safe Kids Worldwide and DoSomething.org to help educate consumers on vehicle safety and safe driving skills and encouraging safe driving practices.

Periscope will help bring increased focus and vision to this ongoing work under one common safety umbrella, according to the automaker. 

The automaker’s Periscope brand is not to be confused with the live-streaming app, which Twitter said last month it plans to shut down first quarter due to declining usage and high supporting costs. Most of Periscope's core capabilities have been integrated into Twitter.