• by Ray Schultz , February 1, 2021

Terminus has integrated its account-based marketing service with Outreach, a sales engagement platform. 

The arrangement will tie Outreach prospects and sequences to the chat, email signature advertising and website personalization features provided by Terminus.

The goal is to bring together “the actionable insights from Outreach with Terminus’ account intelligence data in one single solution,” states Outreach CEO Manny Medina.

In addition, the integration will result in cross-channel sequences that can enable users to  personalize email, chat and web content for target accounts, the company claims.

Medina adds: “These connected workflows help sales and marketing accelerate the cycle from engagement to revenue and meet growth expectations as they navigate evolving sector dynamics."

At least one client approves of the integration.

"Sales and outbound are at the front lines of any ABM program–connecting Outreach and Terminus makes them a natural extension of your marketing team,” said Jaime Romero, vice president of corporate marketing at Fortinet.

Last year, Terminus acquired GrowFlare, an account profiling-predictive data company, and Ramble, a chat tool.

The company also formed a product integration with Salesforce Pardot, a B2B marketing automation platform that provides an email marketing service, among other tools.

In addition, Terminus launched the Terminus Engage Hub, combining data and attribution tools for email, advertising, web and chat.