Just over 20% of TV homes with Roku or Chromecast devices streamed the game, according to TVision, the eye-tracking TV technology company. Among “heavy” users of the NFL, 5.5% streamed the game.
Before the Super Bowl game, Roku estimated 42% of its device owners planned to stream the event.
Co-viewing of the big game dipped 20%, according to TVision -- to 1.8 -- the average number of people in the room -- versus 2.0 a year ago. Many federal agencies, including the Centers For Disease Control and Prevention, asked Super Bowl viewers not to have Super Bowl parties -- just to watch the game with those people they live with.
A typical co-viewing rate across all TV programming can range from 1.2 to 1.3 people viewing in a room. TVision measures second-by-second attention and engagement across TV and CTV.
Although some data around the Super Bowl declined, sports betting of the big game was estimated to have increased to $500 million in terms of “regulated wagers” -- from $300 million in 2020, according to RoundHill Investments, via CNBC.
Much of this came from mobile and online betting. More states are coming online for legalizing sports betting.