• by Karlene Lukovitz  @KLmarketdaily, February 25, 2021

Comcast is making the Xfinity Stream app available to broadband customers who use its Xfinity Flex streaming device.

The integration is intended to encourage internet-only customers to sample and subscribe to Xfinity pay-TV.

“In just a few clicks of the remote, Flex customers can add ‘Choice TV’ from Xfinity, giving them immediate access to all the major broadcast networks, associated on-demand programming and a 20-hour cloud DVR,” Comcast said. “They can also add other cable channels through a variety of genre-themed channel packs, including Sports & News, Entertainment, and Kids & Family; all of which can be easily added or removed at any time with no term contracts or additional fees.”

The Flex 4K streaming device is included with Xfinity Internet subscriptions to provide users with navigation, search and some of the other features included in the more deluxe X1 that comes with Infinity pay-TV subscriptions.