Breaking Barriers via Curiosity, Collaboration & Doing One's Homework


Behind the Scenes with Lynn Blashford

White Castle CMO Lynn Blashford discusses the three C’s…Curiosity, Collaboration & her Connection to George Clooney…well, sort of.

MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“You act too smart.” A male supervisor told White Castle CMO, Lynn Blashford, that early on in her career, and he didn’t mean it as a compliment. Cut to 2021, when Lynn spoke at MediaPost’s CPG Brand Insider Summit, and we wonder what he’d say now? In this episode of Insider Summit: BTS, Lynn talks with Lisa about that comment and what she learned from it. She also shares her early days as a bartender and how it taught her to “read a room,” discusses her latest passion honing young and diverse talent and even reveals which Hollywood star from Kentucky was a White Castle “Craver.” You can watch the video of the entire conversation here.

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