Brand Purpose Influences Most People's Purchase Decisions

U.S. consumers have become more wary of “purpose signaling” by businesses amid high expectations that brands have a positive effect on society, according to a study by Publicis-owned agency Razorfish and Vice Media Group.

Eighty-two percent of respondents said the brands they buy stand for a greater mission or …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications