• by Ray Schultz , March 14, 2022

Digital marketing consultancy Making Science has formed a global partnership with experience platform Dynamic Yield to help its clients deliver tailored digital experiences throughout the customer journey. 

The partnership covers Europe and North and South America. 

Making Science seeks to provides “customized and efficient solutions to increase conversion rates,” says CEO Jose Antonio Martínez Aguilar.  

Martínez Aguilar adds: “When we look at ‘increasing conversion rates,’ we don’t just mean a temporary increase.”

The Dynamic Yield platform allows brands to “better meet customer experience demands by improving user journeys through analytics, on-site testing, and automated personalization, which quickly unlock significant value for their businesses,” says Yaniv Navot, CMO of Dynamic Yield. 

In addition, Dynamic Yield offers access to a suite of audience management, A/B testing and optimization, programmatic

targeting, recommendations and real-time messaging capabilities, the company says.  

And, the firm supports best practices in KPI and overall program measurement, it adds. 

Making Science is a a technology and digital marketing consultancy. It is active in Spain, Portugal, Mexico, Colombia, France, Italy, United Kingdom, Ireland, and the United States, employing more than 750 people.