CMOs Worry Most About Privacy Issues, Complex Media Landscape

CMOs are most concerned about data privacy regulations and the growing complexity of technology as the media landscape becomes more fragmented, Dentsu International found in a survey of more than 600 executives in the United States and Canada.

More than a third (36%) of respondents said privacy regulation and …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications