Verizon is partnering with Yahoo Sports to launch the Fantasy Football Flashback. The first post published online Tuesday. The destination, a collaboration between the two companies, will celebrate the top accomplishments of the most reliable players each week during the 2022 season.
The recap will review highlights of the most consistent and reliable players throughout the season.
Fantasy Flashback: This Week’s Most Reliable Players will guide fans through the latest successes of some of the most consistent players in the game with content from Yahoo Sports. The data will highlight cumulative fantasy point totals throughout the season to identify the league’s Most Reliable Player, and provide insights on player reliability and consistency critical to success for fantasy football managers
Reliable points production is key for fantasy players. Understanding how to best use the roster week to week to deliver reliable results is often the difference between winning and losing, according to Christa Rafferty, director of digital marketing at Verizon.
The network America will present this information as part of Yahoo Sports’ fantasy content every Tuesday during the football season.
The first post went live on Tuesday with Lamar Jackson, quarterback for the Baltimore Ravens, 40.42, as the top pick.
Khalil Herbert, running back for the Chicago Bears at 29.90 came in second; and Jalan Hurts, quarterback for the Philadelphia Eagles, 27.60, came in third.
Not all were happy to see the ranking. An avid poster of comments under the name, @TheGame588, wrote “Reverse jinx article. Most of these guys won't do well going forward now, thanks.”
The recap is
produced by the Yahoo Sports editorial team, with new content going live on the site each week.
While this particular partnership doesn’t support brands reaching fantasy players, the integration between Verizon and Yahoo is an example of how marketers can leverage unique editorial sponsorship opportunities to authentically reach broader audiences.
Verizon discovered a natural fit between its core network values and the values of the more than 40 million fantasy football community and used them to create a custom concept that appeals to a culturally relevant audience.