Mini USA Partners With Pharrell Williams

Mini USA is partnering with musician Pharrell Williams to help save polar bears.

The project includes exclusive merchandise for sale, with 100% of the proceeds donated to Polar Bears International, whose outreach efforts are dedicated to saving polar bears and the Arctic region.

Icecream, a sub-label of Pharrell Williams and Nigo’s streetwear brand Billionaire Boys Club, will celebrate the new Mini Electric in Nanuq White with an earth-conscious capsule collection.

The line will be introduced via livestream shopping platform Ntwrk on Dec. 15 at 4 p.m. ET.

The livestream will feature exclusive footage of the creative director of BBC Icecream and the new Mini Electric, filmed in the Santa Monica Mountains in California.

The collection's T-shirt, hoodie, and keychain will retail for a total of $150 -- a price point that honors the bears, since Antarctica is losing 150 billion tons of ice per year, a critical habitat for the polar bear. 



As part of its shared advocacy for the polar bear, Mini USA collaborated with Polar Bears International earlier this year for Arctic Sea Ice Day, including a spot featuring a polar bear taking a ride in a Mini Electric.

The automaker encouraged American audiences to make donations and consider eco-adopting a polar bear via Polar Bears International. 

The Mini Electric now features a new special color, Nanuq White.  The color was inspired and chosen with feedback from customers following Mini USA’s ongoing campaign to support Polar Bears International, featuring the Mini brand’s special polar bear mascot, Nanuq.  

Next story loading loading..