Validity has formed integrations with workflow-automation platform Zapier and an updated BriteVerify for Salesforce app that allows brands to identify bad emails in their CRM.
The arrangements will allow customers to work within thousands of apps to verify contact information, Validity says.
The company notes that businesses need valid email addresses for email marketing campaigns and outbound sales outreach.
The new Zapier integration and the free BriteVerify for Salesforce app enables firms to maintain contact data quality by verifying email addresses in real-time.
Validity clients will “now have the option to verify contact data in the platform of their choice using BriteVerify by Validity,” says Greg Kimball, senior vice president and global head of email solutions at Validity.
According to Validity users can: