GiantCampaign, a UK firm that is looking to compete with
Mailchimp and other providers, is offering what it says are AI-powered email automation capabilities.
The tool utilizes advanced algorithms and predictive modeling to
analyze customer behavior and preferences and tailor email campaigns, the company says.
GiantCampaign also offers templates and a drag-and-drop editor that allow brands to manage email
campaigns without technical expertise, the firm says.
In addition, data analysis provides insights into campaign performance.
The company also argues
that the tool is affordable. It believes that “businesses should not have to compromise on quality or affordability when it comes to e-mail marketing,” says Nural Sevimov, founder of
GiantCampaign.